Tell me something I don’t know

Listen to Your Customer - “Tell Me Something I Don't Know.”

September 26, 2006
By Bill Kohler & Steve MacGill

“Listen to your customer. Change your product to meet the customers’ needs or change your market.” You have heard this from every business advisor in the business.”

How do you get the right balance of what they want and what makes sense from a profit perspective? How do you know what they will want in the future? “This is tough stuff,” says John Fox (President of Venture Marketing and author of The Marketing Playbook. Venture Marketing is a marketing consulting firm focusing on its client’s top line revenue.

“But the customer doesn’t always know what they want? What then?  John Fox tells the story…”Read the entire story here