3 most common sales mistakes

Got a sales slump?
Then you better read this.

March 27, 2007
By Thomas Mucha and Christina Galoozis, for Crain's Chicago Business

How to boost sales is a common topic that comes into our Small Talk mailbox each week. Your company can't survive if you can't sell your product or service, after all.

Many Chicago-area entrepreneurs wonder why they're not reaching their sales goals. The short answer? Most don't know what they're doing wrong.

To get some answers, we talked with John Fox, president of Venture Marketing in Naperville, who for the past 28 years has been helping small business owners tackle their sales problems. His take: Poor sales are often linked to poor marketing.

Here's what he says are three most common sales mistakes — and how to fix them: <Read the entire story here>