Partner Channel Consulting for SMB Firms

What’s different about Venture Marketing’s approach?

Unrivaled field experience selling and marketing technology products through independent distribution channels for small and midsize companies (SMB).

Unlike all other sales and marketing consultants, we’ve been the ones on the front lines developing new sources of revenue and expanding existing channels for companies not yet household names.

As we say, we’ve been in your shoes.

We’ve been sales and marketing executives at technology SMBs. Hired and fired staff/reps/channel partners. Made tough choices. Lived out of a suitcase. Met quota. And now: consult SMB clients like you.

Sure, there are probably hundreds of marketing and sales consultants with outstanding resumes who may attempt to make similar claims. But if you scratch below the surface you’ll quickly find their experience does not include all of the following:

• Business Development for new technologies.
  Business development is all about new channels, new partners and teaming with other advocates in unconventional ways.
• Business-to-Business (B2B) sales and marketing.
  B2B is very different from Business-to-Consumer (B2C).
• Small and midsize (SMB) operating platform.
  It’s one thing to do New Business Development for well-known companies. It’s another thing altogether when you’re promoting companies and technologies that no one has ever heard of. Getting on a prospective company’s radar with a no-name product requires “stuff” few others have.
• Selling and marketing through Partner Channels.
  Channels go by many names. They include: VAR, Distributor, OEM, Independent Representative, Affiliate, Private Label, B2B Franchise, Dealer, Reseller. We have experience with all of them.
• Technology.
  Our educational and career backgrounds are rooted in technology such as: Semiconductors, Telecom, Software, IT Professional Services, IT Infrastructure, Business Intelligence and Analytics, Embedded Applications and Operating Systems, Industrial Controls and Automation and Industrial Products. We recognize that a “new mousetrap” may open many doors, but seldom does it, on it’s own merits, cause a customer to buy. Our litmus test? Being able to work a tradeshow for a client, pitch the product as well as they can and being able to follow-up and close business.

Taken together, it’s the VM Difference.